The Website Launch Guide
Every check in our analysis, explained in plain language: what it is, why it matters, and exactly how to fix it.
Technical
- HTTPS & the HTTP Redirect: What They Are and How to Set Them Up
- What Are Security Headers? A Beginner's Guide to Adding Them
- What Is a Redirect Chain, and Why Is It Slowing Your Site?
- Why Your Page Needs <html>, <head> and <body> Tags
- What Is the Charset Meta Tag? Fixing Garbled Text
- The HTML Lang Attribute: What It Does for SEO & Browsers
- What Is the Viewport Meta Tag? A Plain-English Explainer
- What Does the HTML <title> Tag Actually Do?
- URL Canonicalization: www vs Non-www, Slashes & HTTPS
- How to Add a Favicon to Your Website (Step by Step)
- What Is a robots.txt File, and Do You Need One?
- What Is a Sitemap.xml File, and Why Do You Need One?
- What Is Mixed Content, and Why Does It Break HTTPS?
- Why Does My Page Look Blank to Search Engines?
- What Is Gzip/Brotli Compression, and Why Enable It?
- Why Is My HTML File So Large? Response Size Explained
SEO
- What Is a Meta Description, and Why Does It Matter for SEO?
- What Is a Canonical Tag and Do You Need One?
- Missing Title Tag? Why an Empty <title> Hurts SEO
- Why Isn't My Page Showing Up in Google? (Noindex)
- Do You Need an H1 Tag for SEO? Here's What It Does
- Heading Hierarchy Explained: H1, H2, H3 and SEO
- How Alt Text Helps Your Images Rank in Google Images
- What Is Structured Data (JSON-LD) and Do You Need It?
- Why Internal Links Matter for SEO (and Navigation)
- What Is Hreflang? A Plain-English Guide for Multilingual Sites
- Do You Need rel="next"/rel="prev" Pagination Tags?