What it is
"Trust pages" or "information pages" is a general term for the small set of pages that establish who's actually behind a website and how to reach them — commonly a Contact page, an About page, and a Privacy Policy, sometimes joined by Terms of Service for a site that takes payments or collects significant user data. None of these pages are usually the main draw of a site, but their absence is noticed quickly.
This check looks for the presence of at least the most basic of these — enough for a visitor to confirm a real, identifiable entity is responsible for the site.
Why it matters
Before someone shares personal information, makes a purchase, or even just decides to trust the content on a page, most people do a quick, often subconscious check: is there a real business or person behind this? Trust pages are exactly what that check relies on — an About page or Contact page with real details (even just a name and an email address) signals accountability in a way that an anonymous site, with no way to identify or reach anyone, simply can't.
A Privacy Policy carries additional legal weight in many places once a site collects any personal data at all (even something as simple as a contact form or an email newsletter signup), making it more than just a trust signal in those cases — it can be a genuine requirement.
How to fix it
- Add a Contact page with at least one real way to reach you — an email address, a contact form, or both.
- Add a short About page explaining who runs the site and what it does, in plain, human language rather than vague corporate phrasing.
- If your site collects any visitor data at all (a contact form, an email signup, analytics), add a Privacy Policy — free privacy policy generator tools can produce a reasonable starting draft based on what your site actually collects.
- Link all of these pages from your site's footer so they're reachable from every page, not just the homepage.
- Re-run your Launch Readiness check to confirm these pages are now detected.