What it is
A form is any set of fields on a page that collects information directly from a visitor and sends it somewhere — a contact form asking for a name, email, and message; a signup form collecting an email address; a checkout form collecting shipping details. This check looks at whether a page that appears to need one (based on the kind of content and calls-to-action around it) actually has a working form present.
This isn't relevant to every page — an informational blog post or a simple portfolio page may have no need to collect anything from a visitor at all, and that's completely fine.
Why it matters
For any page whose entire purpose is to generate leads, signups, or inquiries, a missing or broken form isn't a minor inconvenience — it's the single point of failure for that page's whole reason for existing. A visitor who's ready to reach out, interested enough to want to act, and then finds no way to actually do so, simply leaves, and that interest is generally gone for good rather than deferred.
This is worth checking even on pages that seem to have a form already, since a technically present but broken form (one that errors out, doesn't actually send anywhere, or has fields that don't work) produces the exact same outcome as having no form at all — with the added frustration of having gotten a visitor's hopes up first.
How to fix it
- Identify which pages are meant to capture visitor information — typically a Contact page, a signup or newsletter section, or a checkout/booking flow.
- If a form is missing entirely, add one using your website builder's built-in form tool (Squarespace, Wix, Webflow, and WordPress all include this) or a free third-party form service that embeds with a short code snippet.
- Test every form yourself by actually submitting it with test information, and confirm you receive the submission (by email or in whatever dashboard your form tool provides).
- Check that every required field is clearly marked and that error messages appear if something's filled in incorrectly.
- Re-test after any website changes — form-breaking bugs are often introduced by unrelated edits elsewhere on the site.